Part of the Email Marketing for Real Estate series.
The unfortunate side-affect of blogs is that they can lull someone into a false sense of productivity and engagement when it comes to marketing… especially if you’re not using the following tool.
In the past, many bloggers ignored the benefits of email and relied solely on RSS to connect with visitors offsite. This is mostly because blog platforms publish RSS feeds out of the box.
However, even the savviest of bloggers have begun incorporating email marketing for a number of very valid reasons:
- Increase Readership - when a visitor signs up for your email newsletter they’ve effectively given you permission to market to them. This doesn’t mean you should be self-serving; I advocate leading with content over promotion. But, when you send out your blog newsletter you’ll find your visitors returning to consume more of your site.
- Build Community - email allows you to give your loyal readers a little extra love that your regular readers just don’t get. When you give them that extra bit of information they’ll feel more included for the insight. I often send out extra marketing tips, videos, I even gave away a free pass to Real Estate Blog World to my email readers.
- Improve Market Reach - you’re probably using some widget on your blog so your readers can “Share This.” Through your email newsletter you can do the same thing… encourage your readers to forward the newsletter to a friend. You’ll reach new readers that you never would have if you solely relied on a blog widget.
- Email is Familiar - relying on RSS to connect with your readers assumes (that they even know what RSS is!) they’re going to take the extra steps of logging into their RSS readers, find your feed among all the other feeds they’ve packed into their reader, and read it. Don’t know about you but I oftentimes just hit “Mark All As Read.” Because email is such a part of our online experience, it’s far easier and more reliable to conenct with someone through email
Setting up your blog for an email newsletter is pretty monkey-jenius simple….
One answer: Aweber.
All you need to do is to point Aweber at your RSS feed and it will grab and broadcast your posts as your blog email newsletter. You can have it sent whenever you wish: instantly, hourly, daily, weekly, or monthly. Nifty, eh?
It’s obvious, when you use an email newsletter for your blog you engage your readers more and increase your blog marketing results.
Are you using email for your blog? How’s it working for you? If not, what’s holding you back?
Other posts in Email Marketing for Real Estate
- Email Marketing for Real Estate : A Comprehensive Guide
- The Anatomy Of An Effective Email
- How To Build A Better Brand With Email
- What’s An Email Consumption Strategy and Why Do Savvy Agents Have One?
- Convert Your Email Subscribers Using Social Proof
- How To Get X-Ray Vision-Like Insights from Email Marketing
- How To Remove Prospect Anxiety With A Single Email
- My Weapon Of Choice For Email Marketing: Aweber
- Why Email Can Improve Your Blog
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{ 4 comments… read them below or add one }
Thank you for GREAT tips and strategies that can be easily applied.
David Pylyp
Toronto
@David Pylyp - thanks, dave. and more often than not, it’s the easily applied stuff that makes the biggest long-term difference for a biz. no need sweating and toiling for minimal returns
I recently switched my Aweber mailing list to send twice-monthly newsletters. I direct readers who want to subscribe to blog posts by e-mail to my Feedburner account.
I like this method, but I’d definitely recommend Aweber for someone who doesn’t already send out an e-newsletter. The statistics alone are worth the cost of the program.
@Kelly Watson | Womenwise Marketing - oh yeah! the aweber stats are great plus the level of customization over feedburner’s email is awesome. that’s why i’m interested in the reasons you chose to continue using feedburner’s email notification service over aweber.