The Truth About Building A Sustainable Real Estate Business

The reasons you went into business for yourself and the reasons you stay in business for yourself aren’t always the same. However, one thing’s for certain… failure is never ever an intent.

Problem is: the bane of the entrepreneur is that of building a business using short-term strategies. Initially it makes sense. Food needs to be on the table today. But…

Do short-term strategies a successful business make?

To be blunt, short-term strategies build nothing. At best, they’re “generators” – generate a little cash, some new leads, new clients, etc. Even with that, though, they’re inefficient. You always return to the drawing board over and over again trying to re-create your income. I don’t like living this way and I’m pretty sure you don’t either.

Clearly, this isn’t the way to build yourself a sustainable business…

You want a business that survives economies. One that compounds and builds over time to create a lifestyle for you and your family.

What Really Matters

Here’s the truth: your business must completely focus on “people.” Any business in which you are involved that is “transaction-focused” is short-term and, yes, will ultimately fail.

Transaction focused businesses, like the short-term generators they are, throw you into a vicious cycle of having to constantly create the next transaction. It kills your ambition, your time, your energy and it stands between you and your family. You will always be “busy.”

Did you go into business for that? Hell no.

What History Tells Us

Let’s take a quick look at history (real quick, I swear.) Throughout our few years on this earth, human beings have strived and searched for new and quicker ways to connect and relate to others.

This includes business. In fact, 93% of Americans believe a company should have a presence in social media and 60% already interact with the companys that are already there.

Clearly, the businesses that don’t “get” this will struggle and eventually fail.

In your business, how are you working to build connections with people? This isn’t just about online social media, either.

The fact of the matter is that your customer is a real person and when you focus on them and their needs they will ensure your success. This is the way of the StomperAgent.

Warning! These Tactics Drain Your Business

As you can imagine, there are some Realtors out there who won’t get the point of this post. They generally busy themselves with tactics that do no focus on people and require constant reinvestment of time, energy and money:

• writing content for search engines
• counting how many business cards they distribute in a day
• keyword stuffing for SEO
• mailing “think of me” postcards and magnets
• broadcasting spam-like emails

These aren’t tactics for long-term success. Most of their energy is spent on self-centered marketing tactics for the purpose of sourcing the next transaction for themselves… not on the community (people) that would actually HIRE them to buy or list with.

If your business doesn not focus on people, you’re in a short-term transaction-focused business.

Focus on this…

People have money, you want money. Provide value to people and they will share their money with you.

Fellow copywriter Craig Garber recently shared this with me: “Look at what you want to create in the world, not what you want to get out of it.”

Do that and you’ll have your success.

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