This does lead me to think about the bigger issue for agents being the time and energy it takes to market every listing effectively. There needs to be some innovations made (by MLS, IDX, or new 3rd Party) that can simplify the original point of entry for listing information into a one-time process. Syndication to MLS, T, Z, R, G Base, FrontDoor, AND ‘Single Property Websites’ should be a one-click step. Whoever creates this software solution will be rich the next day. It is quite possibly the largest barrier to adoption of new marketing tools. Eliminating duplicate work on the agent would free them up to do a better job for the clients, grow their business, and bring this industry into the 21st Century with mass adoption of technology. (I should write this post soon)

i actually had single listing websites in mind when i wrote this (why i mentioned optimizing and driving traffic, etc) which shouldn’t be autopopulated if the agent is really trying to showcase the home in as positive a light as possible. i should have been more specific in the post, though.

however, the lesson can also be applied to more than listing photos but other photos on an agent’s site… testimonials, past sales, neighborhood shots, etc.