web design

7 Simple Rules for Landing Page Optimization

At the rate folks labor for website traffic you’d think it was the sole source of online success when, in truth, it’s only one part.

See, the thing with traffic is that in order for it to be worthwhile (profitable!) it has to convert into leads and clients. Standing at your front line of traffic conversion is Landing Page Optimization. Here are 7 rules to follow when optimizing your landing page.

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Blogging Triage (or How To Get More With Less)

Tags, Labels, and Categories are everywhere on the web and, for the most part, just add to the bloat of a social web. You’ve no doubt seen the long list of categories or tags in the sidebar of a blog – eyesore! In fact, they do more harm than good for your readers… and even for you.

Luckily, you can return from the land of link-bloat and use your categories and tags in a manner that actually helps your readers, highlights your best work, and possibly even earns you more Google juice.

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What’s Most Important in a Website?

What makes a website effective? Is it the blog? The prominent contact form? The pages of testimonials? Photos of listings? MLS search?

Well… nope.

While all of these are important, none are as important as this one single powerful element. This trumps all others by a longshot and it’s the one element your website absolutely must have to succeed.

Once I tell you what it is, you’re going to holler, “of course!” (you’ll also send me chocolate chip cookies if you’re really cool ) But, it’s probably not what you think it is… (you should still send cookies)

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Simple Keys to Cleaning Up Website Clutter

Whether we admit it or not, we do tend to judge people by the cleanliness of their environment.
“The cleanliness of a person’s home/car/clothing is a good sign of how together they are as a person.”
Online, your environment includes your website and it’s “cleanliness” affects people’s willingness to do business with you…
Lacking in website conversions or [...]

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8 Keys To Making Your Real Estate Website More Attractive

When you’re face-to-face with a prospect or client and they voice an objection, you counter and overcome it, right? Your real estate website needs to be able to do the same thing.
In fact, you’re about to learn the importance of designing your website around your market and their needs. The truth is, it’s your website’s [...]

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