Tags, Labels, and Categories are everywhere on the web and, for the most part, just add to the bloat of a social web. You’ve no doubt seen the long list of categories or tags in the sidebar of a blog – eyesore! In fact, they do more harm than good for your readers… and even for you.
Luckily, you can return from the land of link-bloat and use your categories and tags in a manner that actually helps your readers, highlights your best work, and possibly even earns you more Google juice.
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One of the traps we, as marketers, need to always be on the lookout for are false assumptions. I don’t know how many times I’ve written a headline and said “yes, this is the one!” but when testing found that a different headline actually performed better.
Not only do false assumptions pop-up when writing copy but also when selecting keywords.
Here’s one way to make sure your marketing is more accurate…
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