Posts tagged as:

seo

Real Estate Blogging

As a StomperAgent you’re always looking for ways to squeeze more out of your blog’s performance.

Now, I get a lot of questions from folks about how to better leverage their blog in their real estate marketing so I’m going to share with you 3 ways to improve your blog’s performance.

Implement these easy upgrades and your blog will transform from a mere place to collect words to an optimized marketing tool that attracts, converts, and nurtures more traffic.

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Are Facebook Fan Pages Cutting Your Marketing Off At The Knees?

Facebook’s been attracting a lot of attention with their Twitter-like re-design and the growing presence of “fan” pages.

Now, fan pages are actually pretty cool because they allow people to become your fan without having to be your friend. Great way to separate your personal profile from, say, your business.

Before you get attracted by the hype, know that these fan pages can be completely wrong for your real estate business and can end up cutting your current marketing off at the knees.

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Top 10 Reasons Why Your Real Estate Marketing Sucks

It can be easy to get bogged down in your marketing and before you know it what you have is marketing that just plain sucks.

Once that happens, nobody’s happy. You’re upset because your marketing isn’t producing results. Your market’s upset because you’ve just wasted their time (even insulted their intelligence) trying to club them over the head with a poor message.

That’s why we’re launching a new series of articles here at HomeStomper…

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Blogging Triage (or How To Get More With Less)

Tags, Labels, and Categories are everywhere on the web and, for the most part, just add to the bloat of a social web. You’ve no doubt seen the long list of categories or tags in the sidebar of a blog – eyesore! In fact, they do more harm than good for your readers… and even for you.

Luckily, you can return from the land of link-bloat and use your categories and tags in a manner that actually helps your readers, highlights your best work, and possibly even earns you more Google juice.

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Find Valuable Keywords With A Little Help From Your Friends

One of the traps we, as marketers, need to always be on the lookout for are false assumptions. I don’t know how many times I’ve written a headline and said “yes, this is the one!” but when testing found that a different headline actually performed better.

Not only do false assumptions pop-up when writing copy but also when selecting keywords.

Here’s one way to make sure your marketing is more accurate…

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