psychology

An Over The Shoulder Look At Using Persuasion In Your Email Marketing

How much does choosing the right words impact the effectiveness of your email marketing?

Since the pen (conversational persuasion) is mightier than the sword (direct sales) the right words can be the difference between your readers saying “You’re just trying to make a buck off of me” or “I need to call this agent because they really know their stuff”.

In this video I’m going to show you some copy I wrote for an agent and explain line-by-line why I wrote what I did and how you can use the same techniques in your marketing.

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Keywords Attract But Clickwords Increase Conversions and Inquiries

Real Estate Marketing

As a StomperAgent you’re no doubt familiar with search engine optimization and you might even have a list of keywords up to your eyeballs. That’s all fine and dandy for attracting traffic. That’s what keywords are for, right?

However, once a visitor reaches your website those keywords no longer matter… it’s time for your “clickwords” to do the heavy lifting. It’s now about conversion optimization.

See, choosing the right keywords attracts people, but choosing the right clickwords will move them through your site – and take an action.

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Top 10 Reasons Why Your Website Sucks

As easy as it is to get a website online it’s no wonder so many Realtors have websites that just plain suck. Having a website that actually works to achieve your goals involves more than a push button solution.

Your website should attract, engage, and convert visitors.

Let’s get real: if your website isn’t doing these three things then it sucks. With that in mind, here are the top 10 reasons your website sucks…

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7 Simple Rules for Landing Page Optimization

At the rate folks labor for website traffic you’d think it was the sole source of online success when, in truth, it’s only one part.

See, the thing with traffic is that in order for it to be worthwhile (profitable!) it has to convert into leads and clients. Standing at your front line of traffic conversion is Landing Page Optimization. Here are 7 rules to follow when optimizing your landing page.

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Are You Marketing To Your Prospects Hearts or Their Minds?

We tend to think of ourselves as rational, logical creatures. After all, it was out intellect that created so many of the great advances in our world. Even our schooling teaches us to use logic to solve problems and arguments.
However, in all of those advances our intellectual curiosity was driven by fundamental human emotions.
Now, Spock [...]

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