persuasion

How To Get A FREE Headline Makeover

In a recent article I published over at AgentGenius I revealed the horrors of War, Genocide, and Other Real Estate Scams. While the title was pretty sensational it opened up some great discussions on how to write compelling titles and headlines for your blog.

Since then, I’ve received a number of requests to do makeovers on peoples blog post titles. So, I decided to run a free blog post title makeover session over at AgentGenius.

Check it out and submit yours.

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The Rock Star Marketing of Successful Realtors

They stand in front of thousands of raving fans that hang on their every word. Lines form at stores when their new release hits the streets. T-shirts, posters, and patches decorate their evangelists. So, what is it about these rock stars?

How do rock stars gain such a rabid following? More importantly, how can YOU harness the same marketing to become a rock star Realtor?

Read on, StomperAgent, and discover how to apply rock star marketing to real estate…

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Blog Post Titles Your Readers Crave

You’ve pecked away at your keyboard for hours creating what is genuinely good content for your blog but, for some reason, you’re not attracting the traffic or readership you hope for.

Chances are you’re not serving up the compelling titles – the sort your readers crave. But you will after reading this…

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An Over The Shoulder Look At Using Persuasion In Your Email Marketing

How much does choosing the right words impact the effectiveness of your email marketing?

Since the pen (conversational persuasion) is mightier than the sword (direct sales) the right words can be the difference between your readers saying “You’re just trying to make a buck off of me” or “I need to call this agent because they really know their stuff”.

In this video I’m going to show you some copy I wrote for an agent and explain line-by-line why I wrote what I did and how you can use the same techniques in your marketing.

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Keywords Attract But Clickwords Increase Conversions and Inquiries

Real Estate Marketing

As a StomperAgent you’re no doubt familiar with search engine optimization and you might even have a list of keywords up to your eyeballs. That’s all fine and dandy for attracting traffic. That’s what keywords are for, right?

However, once a visitor reaches your website those keywords no longer matter… it’s time for your “clickwords” to do the heavy lifting. It’s now about conversion optimization.

See, choosing the right keywords attracts people, but choosing the right clickwords will move them through your site – and take an action.

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