Posts tagged as:

keywords

The Lazy Realtor’s Guide to
Writing Effective Blog Posts

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If you tend to be lazy with your blog at times then rejoice. Creating content doesn’t have to be a struggle nor should it take all day. This guide will help even the laziest Realtor create effective blog posts.

Step-by-step, easy-peasy.

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Keywords Attract But Clickwords Increase Conversions and Inquiries

Real Estate Marketing

As a StomperAgent you’re no doubt familiar with search engine optimization and you might even have a list of keywords up to your eyeballs. That’s all fine and dandy for attracting traffic. That’s what keywords are for, right?

However, once a visitor reaches your website those keywords no longer matter… it’s time for your “clickwords” to do the heavy lifting. It’s now about conversion optimization.

See, choosing the right keywords attracts people, but choosing the right clickwords will move them through your site – and take an action.

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PPC Advertising the Guerrilla Way

There’s more than one way to attract leads and for some that includes using pay-per-click (PPC) advertising. Now, you’re probably familiar with AdWords – possibly even use it or have tried it in the past – but you’ve probably never looked at it like this.

Watch this video to see how a savvy StomperAgent can clean up using a very guerrilla PPC tactic.

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Find Valuable Keywords With A Little Help From Your Friends

One of the traps we, as marketers, need to always be on the lookout for are false assumptions. I don’t know how many times I’ve written a headline and said “yes, this is the one!” but when testing found that a different headline actually performed better.

Not only do false assumptions pop-up when writing copy but also when selecting keywords.

Here’s one way to make sure your marketing is more accurate…

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Google Revolutionizes Keyword Research

The way you conduct keyword research has just been changed. Google has now released Keyword Search Volume in their Keyword Tool.
This killer new feature gives you two goodies: Average Search Volume for the previous month and the Average Monthly Search Volume for the past 12 months.
No more trying to choose between Keyword A or Keyword [...]

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