Email Marketing

The Art and Science of Email Marketing: Lead Segmentation

You’ve optimized your website for real estate lead generation. You probably even have those leads funnel into some kind of email drip campaign supplemented with the occasional broadcast email.

If that’s how you’re conducting your email marketing then it’s important you pay attention. You’re losing real estate business (and relationships!) and missing opportunities. Luckily, that’s about to change…

Here’s how to basically hand-pick the hot prospects from your list, build deeper relationships with your prospects, discover your market’s hot buttons and flat-out convert more leads into clients.

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How To Use Drip Email to Engage and Convert Your Real Estate Leads

How do I effectively use email to follow-up, engage and convert my website visitors?”

This is one of the top questions I get asked by Realtors and what they most often hire me to do for them.

In this post I’m going to break down for you a sample email follow-up sequence – the content you need to include and the intervals between your drip emails. In just a few minutes you’ll be able to hit the ground running with an email follow-up strategy that actually works.

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Top 10 Reasons Why Your Real Estate Marketing Sucks

It can be easy to get bogged down in your marketing and before you know it what you have is marketing that just plain sucks.

Once that happens, nobody’s happy. You’re upset because your marketing isn’t producing results. Your market’s upset because you’ve just wasted their time (even insulted their intelligence) trying to club them over the head with a poor message.

That’s why we’re launching a new series of articles here at HomeStomper…

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How Great Emails Score Clients

It was a Tuesday evening and I had 57 other things I needed to be doing but for some fateful reason I was compelled to attend a radio show. Yeah, actually go and sit and watch someone – one of Robert Kiyosaki’s Rich Dad Advisors – conduct a radio show. Weird, I know, but it turned out to be an opportunity for some killer email marketing.

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Answering Your Questions on Email Marketing

It’s been an extremely common topic for questions over the past few weeks of consulting calls. Just about everyone wants to know how to better build their business with email.

Even with so many agents incorporating social media into their strategy, they all recognize that email is still king for accurately and intimately reaching your prospects.

So, here’s the thing…

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