Posts tagged as:

Email Marketing

How To Use Email To Recover From A Call-To-Action Failure

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No doubt it’s a great feeling to send an email to your subscribers with a link to your home buyer’s workshop or other real estate event and you get a bunch of clicks. However, it’s another feeling entirely when all those clicks amount to only a couple of registrations.

It sucks but I know it happens. That’s where this lil’ tactic comes into play… so you can engage those curious clickers and convert them into action takers.

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How To Wake Up Your Sleeping Subscribers

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Look at your email marketing metrics and you’ll know right away that many of your email subscribers are simply sleeping on your list. They’re not opening your emails or clicking on your links. Clearly, you don’t want that… you want them active and engaged.
Here’s how you can pinpoint your sleepy subscribers so you can reach [...]

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Have You Tapped These Undiscovered Sources of Leads?

It’s pretty clear that growing your own list of leads is critical to your online real estate marketing. However, it’s easy to get tunnel visioned on the practices you use to grow your list.

As you can imagine, the most apparent methods may not always be the best. So, in this article we’re going to take a look at some of the “undiscovered” and effective methods for gaining targeted subscribers.

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The Secret Garden Of Online Marketing

There’s a certain place online that people regard as sacred. It’s their own private garden on the net that, when invited in, you can grow contacts into personal and professional relationships. Yes, even deeper than through social media.

Frankly, it’s not that difficult to find these places. Click through and see how…

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An Over The Shoulder Look At Using Persuasion In Your Email Marketing

How much does choosing the right words impact the effectiveness of your email marketing?

Since the pen (conversational persuasion) is mightier than the sword (direct sales) the right words can be the difference between your readers saying “You’re just trying to make a buck off of me” or “I need to call this agent because they really know their stuff”.

In this video I’m going to show you some copy I wrote for an agent and explain line-by-line why I wrote what I did and how you can use the same techniques in your marketing.

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