copywriting

Keywords Attract But Clickwords Increase Conversions and Inquiries

Real Estate Marketing

As a StomperAgent you’re no doubt familiar with search engine optimization and you might even have a list of keywords up to your eyeballs. That’s all fine and dandy for attracting traffic. That’s what keywords are for, right?

However, once a visitor reaches your website those keywords no longer matter… it’s time for your “clickwords” to do the heavy lifting. It’s now about conversion optimization.

See, choosing the right keywords attracts people, but choosing the right clickwords will move them through your site – and take an action.

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Top 10 Reasons Why Your Email Marketing Sucks

At the risk of you not hiring me to create your next email campaign I’m going to explain why your email marketing sucks so you can do something about it.

However, in your defense I’ll point out that even “big name” companies are guilty of craptastic email campaigns and largely for much the same reasons.

Realtors, here are the top 10 reasons your email marketing sucks…

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How To Use Drip Email to Engage and Convert Your Real Estate Leads

How do I effectively use email to follow-up, engage and convert my website visitors?”

This is one of the top questions I get asked by Realtors and what they most often hire me to do for them.

In this post I’m going to break down for you a sample email follow-up sequence – the content you need to include and the intervals between your drip emails. In just a few minutes you’ll be able to hit the ground running with an email follow-up strategy that actually works.

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Top 10 Reasons Why Your Website Sucks

As easy as it is to get a website online it’s no wonder so many Realtors have websites that just plain suck. Having a website that actually works to achieve your goals involves more than a push button solution.

Your website should attract, engage, and convert visitors.

Let’s get real: if your website isn’t doing these three things then it sucks. With that in mind, here are the top 10 reasons your website sucks…

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Top 10 Reasons Why Your Real Estate Marketing Sucks

It can be easy to get bogged down in your marketing and before you know it what you have is marketing that just plain sucks.

Once that happens, nobody’s happy. You’re upset because your marketing isn’t producing results. Your market’s upset because you’ve just wasted their time (even insulted their intelligence) trying to club them over the head with a poor message.

That’s why we’re launching a new series of articles here at HomeStomper…

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