copywriting

Write Response Getting Listing Descriptions With These 5 Tips

If you’re writing a description for your latest real estate listing you obviously want to provoke a response of some kind from readers. Unfortunately, writing for “response” usually takes a back seat to listing “features”.

Not good. See, without a compelling property description potential buyers might never understand what a gem of a home you’ve listed. Or, even if somewhat interested, may not even bother to contact you for more info.

To increase the responsiveness of your listing descriptions and better connect with readers, follow these 5 tips…

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How To Get A FREE Headline Makeover

In a recent article I published over at AgentGenius I revealed the horrors of War, Genocide, and Other Real Estate Scams. While the title was pretty sensational it opened up some great discussions on how to write compelling titles and headlines for your blog.

Since then, I’ve received a number of requests to do makeovers on peoples blog post titles. So, I decided to run a free blog post title makeover session over at AgentGenius.

Check it out and submit yours.

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The Rock Star Marketing of Successful Realtors

They stand in front of thousands of raving fans that hang on their every word. Lines form at stores when their new release hits the streets. T-shirts, posters, and patches decorate their evangelists. So, what is it about these rock stars?

How do rock stars gain such a rabid following? More importantly, how can YOU harness the same marketing to become a rock star Realtor?

Read on, StomperAgent, and discover how to apply rock star marketing to real estate…

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Blog Post Titles Your Readers Crave

You’ve pecked away at your keyboard for hours creating what is genuinely good content for your blog but, for some reason, you’re not attracting the traffic or readership you hope for.

Chances are you’re not serving up the compelling titles – the sort your readers crave. But you will after reading this…

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An Over The Shoulder Look At Using Persuasion In Your Email Marketing

How much does choosing the right words impact the effectiveness of your email marketing?

Since the pen (conversational persuasion) is mightier than the sword (direct sales) the right words can be the difference between your readers saying “You’re just trying to make a buck off of me” or “I need to call this agent because they really know their stuff”.

In this video I’m going to show you some copy I wrote for an agent and explain line-by-line why I wrote what I did and how you can use the same techniques in your marketing.

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