Posts tagged as:

copywriting

The F.A.B. Approach To Benefit Driven Marketing

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After speaking with a few folks after they’d watched yesterday’s marketing video we got to talking about how to really use benefit driven marketing to attract more people.

I then sat down to record this video for you. In it I show you a monkey-stoopid simple method you can use to distill the ultimate benefit out of every service/product(listing) feature.

Don’t write this off as “worthless” because it’s simple and free. You can’t beat it. Watch it below…

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Do This Before Planning ANY Of Your Marketing (And Get Way Better Results)

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Sometimes video does a better job than an email which is why I recently recorded this video after a session with one of my coaching clients. The thing is, it turned out pretty damn good so I thought I’d share it with you here on the blog.
In this video I walk you through a very [...]

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3 Methods For Writing Better
Real Estate Copy

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When a Realtor gives me a webpage or email to write the copy for, they usually let me know “I just wasn’t sure how or what to say.”
Now, while I think this may be true for some I do know the hardest part of writing good copy is simply sitting down to do it. So, [...]

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How To Reach Your Blog Goals
With A Better Layout

Lately, it seems I’ve been spending a hell of a lot of time developing or helping develop people’s blogs. I dig it, but it’s not nearly as fun as writing persuasive copy. However, the similarities between the two (copy and development) are pretty big.

In fact, if you have a blog then this might be pretty pivotal in how you (and your readers) look at it…

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Write Response Getting Listing Descriptions With These 5 Tips

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If you’re writing a description for your latest real estate listing you obviously want to provoke a response of some kind from readers. Unfortunately, writing for “response” usually takes a back seat to listing “features”.

Not good. See, without a compelling property description potential buyers might never understand what a gem of a home you’ve listed. Or, even if somewhat interested, may not even bother to contact you for more info.

To increase the responsiveness of your listing descriptions and better connect with readers, follow these 5 tips…

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