Posts tagged as:

copywriting

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The F.A.B. Approach To Benefit Driven Marketing

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After speaking with a few folks after they’d watched yesterday’s marketing video we got to talking about how to really use benefit driven marketing to attract more people.
I then sat down to record this video for you. In it I show you a monkey-stoopid simple method you can use to distill the ultimate benefit out [...]

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Do This Before Planning ANY Of Your Marketing (And Get Way Better Results)

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Sometimes video does a better job than an email which is why I recently recorded this video after a session with one of my coaching clients. The thing is, it turned out pretty damn good so I thought I’d share it with you here on the blog.
In this video I walk you through a very [...]

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3 Methods For Writing Better
Real Estate Copy

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When a Realtor gives me a webpage or email to write the copy for, they usually let me know “I just wasn’t sure how or what to say.”
Now, while I think this may be true for some I do know the hardest part of writing good copy is simply sitting down to do it. So, [...]

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How To Reach Your Blog Goals
With A Better Layout

Lately, it seems I’ve been spending a hell of a lot of time developing or helping develop people’s blogs. I dig it, but it’s not nearly as fun as writing persuasive copy. However, the similarities between the two (copy and development) are pretty big.

In fact, if you have a blog then this might be pretty pivotal in how you (and your readers) look at it…

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