Posts tagged as:

conversion

The F.A.B. Approach To Benefit Driven Marketing

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After speaking with a few folks after they’d watched yesterday’s marketing video we got to talking about how to really use benefit driven marketing to attract more people.

I then sat down to record this video for you. In it I show you a monkey-stoopid simple method you can use to distill the ultimate benefit out of every service/product(listing) feature.

Don’t write this off as “worthless” because it’s simple and free. You can’t beat it. Watch it below…

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Do This Before Planning ANY Of Your Marketing (And Get Way Better Results)

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Sometimes video does a better job than an email which is why I recently recorded this video after a session with one of my coaching clients. The thing is, it turned out pretty damn good so I thought I’d share it with you here on the blog.
In this video I walk you through a very [...]

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What Starbucks Can Teach You About Recruiting And Empowering Your Evangelists

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Showing us they’re good for more than a vanilla latte Starbucks has provided a pretty savvy guerrilla marketing case study that activated their evangelists. Even tastier is that it’s a social media approach you can duplicate for your real estate business.

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Blogging for Confidence and Rapport. How To Do It And Know The Difference

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Words are a powerful force and as a Realtor you know better than most how the right ones can win you your next client. Now, just as importantly, if not more so, is the style in which your words are delivered. Specific and professional, relaxed and chummy, sharp or cordial.
A great agent knows how to [...]

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How To Increase Your Real Estate Lead Gen Through The Wisdom Of Crowds

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Crowdsourcing has become a popular term and chances are you do it quite a bit on Twitter. You send out a question or request trusting that someone out in the crowd has an answer, advice, or guidance.
You see this social dynamic on TV game shows, too. The contestant, stumped for the answer, turns to the [...]

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