The other day I had the pleasure of being interviewed by Barry Johnson and Barry Cunningham over at RealEstateRadioUSA (thanks to Mike Lefebvre for hooking us up.)
During the 30 minute interview we talked about how to specifically define your brand using the “attractive character” method, the 4 stages of marketplace authority, tips for how to use social networking the right way, how to bridge the gap between online and offline marketing, and the role of direct response marketing in real estate.
Be sure you also listen for a killer guerrilla way to pull off an open house.
Have a listen:
