What can someone who has managed PR and Branding for Paul McCartney, Sting, Chicken Soup for the Soul, David Bowie, KISS, and others teach us about the role of branding in real estate?
Give a listen to my interview with a dear friend of mine, Raleigh Pinskey. In this interview she reveals the #1 secret behind building a memorable and compelling brand and why most people (marketers included) get it all wrong.
Fair warning: the sound quality may be a bit off since I dug this out my files from several years ago. However, the content is still valid. In fact, I’ll go so far as to say that it’s even more important today than ever before.
Listen to Raleigh Pinskey and myself have a go at real estate branding.
Download Branding Secrets from Raleigh Pinskey
