The F.A.B. Approach To Benefit Driven Marketing

Thumbnail image for The F.A.B. Approach To Benefit Driven Marketing

After speaking with a few folks after they’d watched yesterday’s marketing video we got to talking about how to really use benefit driven marketing to attract more people.
I then sat down to record this video for you. In it I show you a monkey-stoopid simple method you can use to distill the ultimate benefit out [...]

Read the full article →

Do This Before Planning ANY Of Your Marketing (And Get Way Better Results)

Thumbnail image for Do This Before Planning ANY Of Your Marketing (And Get Way Better Results)

Sometimes video does a better job than an email which is why I recently recorded this video after a session with one of my coaching clients. The thing is, it turned out pretty damn good so I thought I’d share it with you here on the blog.
In this video I walk you through a very [...]

Read the full article →

What Starbucks Can Teach You About Recruiting And Empowering Your Evangelists

Thumbnail image for What Starbucks Can Teach You About Recruiting And Empowering Your Evangelists

Showing us they’re good for more than a vanilla latte Starbucks has provided a pretty savvy guerrilla marketing case study that activated their evangelists. Even tastier is that it’s a social media approach you can duplicate for your real estate business.

Read the full article →

Offline Traffic Tips For Your Real Estate Blog, Part 7

Thumbnail image for Offline Traffic Tips For Your Real Estate Blog, Part 7

Most Realtors who advertise their blogs typically use Google AdWords or Facebook ads. However, as well as you may do on these channels you can get better results through a much different venue.

Read the full article →

Offline Traffic Tips For Your Real Estate Blog, Part 6

Thumbnail image for Offline Traffic Tips For Your Real Estate Blog, Part 6

It’s probably a good thing that the number one fear people have is of public speaking. Considering that it’s a killer tactic for building recognition, credibility, rapport, leads and, of course, traffic you should be happy that not many Realtors seize upon this.
Here are a few ways to really make this work for you…

Read the full article →

← Previous Entries

Next Entries →