Offline Traffic Tips For Your Real Estate Blog, Part 7

Part of the Offline Traffic Tips For Your Real Estate Blog series.

Most Realtors who advertise their blogs typically use Google AdWords or Facebook ads. However, as well as you may do on these channels you can get better results through a much different venue.

Blog promotion can be classified business

Not many Realtors think of an offline ad to promote their blogs. Kind of an odd place to draw from, right? What would you say in your classified?

Visit my blog for fun, exciting and informative posts about real estate. Now with 100% more fun. http://www.FunRealEstateBlog.com

Yeah, I don’t think that’d go over well, either.

A reason to act

More effectively, don’t promote your blog, promote something that folks can get access to from your blog. An incentive, for example, such as a PDF, video, spreadsheet or even a series of posts like we initially discussed earlier in this series here.

As with any form of marketing, you want to be able to track the response rate so use a unique URL in the ad.

Check out this classified ad written by legendary ad man Gary Halbert. There are a couple of important things to note about it:

• It uses a headline to grab attention
• It’s not real wordy, just a few bullet points
• It offers something for free
• It doesn’t push or promote a sale
• There’s only one course of action – call (in our case, visit http://www.SomeEasyURL.com)

Ultimately, though, the idea with your ad is to give folks a compelling reason to visit your blog. Placed in a prime spot in a local newspaper, newsletter, or association publication you can draw readers to your blog and get some leads while you’re at it.

Have you used ads to drive traffic to your website?