Lead-Generation and the Persuasive Power of Initmacy

by Mark Eckenrode · 2 comments

Your marketing funnel is what attracts prospects and guides them to the conclusion of becoming your client. Pretty simple stuff, actually, that can be broken down into small steps that require little commitment from your prospects.

I’ve been working with a coaching client on creating a system for approaching and attracting new prospects. What he’s come up with is initially pretty good. But, let’s take a look at his marketing funnel and see where it can be improved.

Unfortunately, most everyone gets the funnel wrong because they leave out increasing levels of intimacy.

Check this short video to see how to create a marketing funnel that works using the persuasive power of intimacy.

I mention a few ways of increasing intimacy in the video, what would you add?

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About Mark Eckenrode

Mark Eckenrode is a Certified Master of Guerrilla Marketing raised on comic books, punk rock, and Pepsi. Access his private real estate marketing tips inside HomeStomper PRO. You can also follow Mark on Twitter.

{ 2 comments… read them below or add one }

Jim Whatley September 16, 2008 at 2:09 pm

This is the quality help you get as a ultrastomper. I'm getting a marketing education. You have to market your self abd services then the house before you can sell a house. I hope no one in my market start using Mark. I want to own my market and with Marks help i will

Mark Eckenrode September 16, 2008 at 5:52 pm

@Jim Whatley - i got your email and i love your comparing marketing to dating.

the more comfortable you can make people feel to approach you (no fear of obligation, pick up lines, or pressure) the more people will WANT to continue the conversation with you…

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