“If your life depended on it and you were down to your last dollar…”

Golden Key One of the most common questions I get from folks at live events goes something like this:

“Mark, if your life depended on it, and you were down to to your last $5000 (or whatever), what’s the most likely thing you’d do to attract business?”

First off, if my life was heading towards an untimely end my top priority wouldn’t be attracting new business – I’d be spending that time with my wife *wink wink nudge nudge*

Seriously, though, this is a “no win” question to try and answer because it’s really not the question the person wants answered. What they’re really asking is…

“How can I make a boatload of money as quickly and cheaply as possible.”

Still a no win question, right? There’s no one stock answer!

The answer is going to be based off of a number of different factors from your business, your experience, and personal preferences.

However, I will point out that there are…

3 Very Specific Things You Must Do To Succeed ™

Yeah, they’re worthy of capital letters and a ™ ;)

Now, I’ve actually outlined the 3 Very Specific Things You Must Do To Succeed for you in this article.

In fact, you won’t find a single successful business – in any industry – that does not follow these 3 Very Specific Things You Must Do To Succeed.

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