Part of the Email Marketing for Real Estate series.
Email and autoresponders are quite possibly the most powerful tools at your disposal in online marketing. Webpages pretty much serve as the hub for your online business, but it’s your autoresponder – and it’s sequential drip of emails – that do much of the heavy lifting, especially in high-ticket purchases like real estate.
But autoresponders go way beyond the “are you ready?” emails… “Two weeks ago you signed up for my Super Dooper home research tool. Go ahead and call me so we can discuss the homes you liked best and I can let you know what homes have recently become available that best match what you’re looking for.”
Can those emails work? Maybe, but I wouldn’t put money on them, that’s for sure.
Autoresponders, leveraged best, become your 24hour online sales force reaching out, building rapport, overcoming objections, establishing value and nurturing prospects through your sales funnel to the glorious conclusion – an enthusiastic client.
Email marketing can create highly profitable relationships when you know how to use your autoresponder. And that’s what this 7-part autoresponder email marketing tutorial is all about.
A Seven-Part Guide to Effective Email Marketing
In Email Marketing for Real Estate we’re going to have some fun exploring the psychology behind email marketing and what emails you need to include in your autoresponder series to get the big bang for a little buck.
Everything you’re going to learn here is based on successful real-world campaigns I’ve written and managed for my own clients.
Stay tuned 
Other posts in Email Marketing for Real Estate
- Email Marketing for Real Estate : A Comprehensive Guide
- The Anatomy Of An Effective Email
- How To Build A Better Brand With Email
- What’s An Email Consumption Strategy and Why Do Savvy Agents Have One?
- Convert Your Email Subscribers Using Social Proof
- How To Get X-Ray Vision-Like Insights from Email Marketing
- How To Remove Prospect Anxiety With A Single Email
- My Weapon Of Choice For Email Marketing: Aweber
- Why Email Can Improve Your Blog
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Great Article! I am going to implement a few of these email marketing ideas!
Ian
@Ian Marshall – way to go, ian. once you put these into play you’ll crush your competition with your follow-up. keep us posted.