It used to be that word-of-mouth was the holy grail of real estate marketing. To have people preaching your good name up and down the block… or at least to their network of friends and family.
But then something happened. Folks were sold a new promise. A new sexy called social media and with it the mavens tagged it with a new set of instructions: “Go forth and mingle like it’s a cocktail party.”
Boy, that sure screwed folks up because it’s only partially true.
). However, I do like results. Nothing gets me as giddy (yes, giddy) as a big win. The challenge lies in the fact that if you want big wins from your marketing, you need to have a plan. So, what’s a Stomper to do?