From the category archives:

Must Reads

4 Steps To Remarkably Better Real Estate Marketing

I get the chance to hear a lot of different ideas, plans, strategies and tactics for agents to bring in new real estate business. It’s clear that marketing drives success and you and I know it. So, when you have a marketing-focused business already how can you step things up to deliver even better results?

I’ve asked myself this maybe a million times and the answer always starts with these four steps to remarkably better marketing…

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13 Tools To Help Your Readers
Share More Of Your Content

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You’re creating great content and it deserves some recognition. Folks (even those other than your spouse or mom) will help spread the word so long as you make it easy for them to do so.

To help you do this, I’ve listed below direct links to tools that will help you help your readers share your content with others.

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The Death of “The Little Guy” in Social Media

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This could be considered a trick question but let’s run with it anyway:

Are you successful at social media?

See, it was recently brought up to me that “the little guy” is dying off in social media. That the only way to be successful in social media is if you were a business there to promote something.

And, here’s where things get tricky…

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The Lazy Realtor’s Guide to
Writing Effective Blog Posts

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If you tend to be lazy with your blog at times then rejoice. Creating content doesn’t have to be a struggle nor should it take all day. This guide will help even the laziest Realtor create effective blog posts.

Step-by-step, easy-peasy.

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Write Response Getting Listing Descriptions With These 5 Tips

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If you’re writing a description for your latest real estate listing you obviously want to provoke a response of some kind from readers. Unfortunately, writing for “response” usually takes a back seat to listing “features”.

Not good. See, without a compelling property description potential buyers might never understand what a gem of a home you’ve listed. Or, even if somewhat interested, may not even bother to contact you for more info.

To increase the responsiveness of your listing descriptions and better connect with readers, follow these 5 tips…

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