and you’re right about the content dilemma. what’s essentially happening is the creation of two hubs for your online marketing content which opens the question: what content goes where? answering that can be more than a minor headache.

your point about how facebookies think about updates is spot on. even if the community has the tools, it can be tough using them when they’re not widely adopted in general because it’s simply counter-intuitive to how the members build relationships.

facebook fan pages may make sense in some cases but most definitely not all. just because you can doesn’t mean you should. heck, not every agent should be blogging, either.

what it comes down to is this: take a real close look and determine exactly HOW it fits into your overall marketing strategy and if it’s addition is worth the learning curve and/or drawbacks. and don’t pull away from what’s currently working simply because there’s hype.

FB ‘pages’ seem to be better suited for Companies or perhaps Communities. Instead of starting a personal FB page about your real estate business, consider starting a FB page about your community, city or specific neighborhood? This seems like a better way to use Fan Pages, in my opinion.

Now it is possible that FB creates some new functionality that makes Fan Pages more attractive to real estate agents, but until then – I’ll just be kicking it with my ‘friends’.

Lately I have been doing some more promoting via the facebook fan page (mainly for a home buyer seminar) and I guess I will have to see where it goes. I like the benefit of sharing something into news feeds (in my current case, the event that I am holding) and just another place to feed blog posts to I guess.

I guess I really don’t know were to take it, I try and drive everything back to my website. Hanging on what you said developing all the content for each site can become time consuming.