With so much bailout talk floating around one can lose track of what industries are being affected. Who’s going to survive and thrive and who’s going to whither away. Recently, though, I was alerted to a different kind of bailout for the real estate industry.
Of all places, I learned of this through Plaxo.
I’m not a big user of Plaxo but back in the day it was one of the premier ways of staying connected to your contacts. It’s evolved to become more of a social network.
Still, every week Plaxo sends me an update to let me know which contacts have changed their details and I’ve noticed a scary trend…
A large number of Realtors are bailing out from the real estate industry.
Over the past few weeks I’ve watched job titles switch from “Realtor” to ones such as “Flight Instructor,” “Software Analyst,” “Customer Liaison” and others.
It’s pretty obvious that it’s not just the corporate sector where folks are losing their jobs. In real estate, where your income is 100% performance based, Realtors are pretty much firing themselves and jumping ship to seek employment elsewhere.
Is your pink slip around the corner?
What many Realtors don’t even realize is that they’re on the cusp of serving themselves their own pink slips. In an effort to keep their businesses afloat agents are simply trying to do the same thing, just more of it. Here’s my question to that approach:
How will continuing the actions that have yielded your current results put you in a better position?
What was that definition of insanity? Doing something over and over again but expecting different results.
The encouraging news is…
The truth of the matter is this: not all agents are sliding down this black spiral.
Heck, since you’re reading this you’ve got the Stomper mindset. You’re fully aware that to succeed – to win – you don’t blindly hit the street and yell louder than before. Rather, you do the right actions and improve the return from every action you make. That’s smart.
To win we can and we must improve the way we do business and demand our marketing perform to it’s highest ability. Many of you know this is truth and are trying to figure out how to get all you can out of what you’ve got.
Here’s two things you can do:
You got into real estate to succeed. Now more than ever.
Let’s continue this conversation in the comments… What are you doing to make sure you don’t get hit by “bailout?”
