5 Simple Secrets to Conversion Blogging

A blog is simply the best online business tool you can have in your real estate marketing toolbox. They’re an incredible platform for educating prospects, gaining position in the search engines, becoming an authority, and building a community. So, why is it so many real estate agents struggle to gain business from their blog?

The answer is simple: any monkey can blog but it takes a guerrilla to convert blog readers into leads and clients.

The good news is, it doesn’t take a rocket scientist. Just check out these 5 simple secrets to conversion blogging and you’ll be stomping your blog in no time… guerrilla style.

5 simple secrets to conversion blogging

1. Write for your audience

There are a lot of things to cover in the world of real estate but that doesn’t mean you should. Get crystal clear on the type of reader you want to attract (your ideal client!) and avoid alienating them by serving first-time buyer tips to a 1031 crowd.

2. Make your site useful

This is an important point that many Realtors miss: your blog should not be about you, it should be about your prospect and what they have to gain. That’s why they came to your blog in the first place. Educate them regarding the questions they have and the problems they could face if they don’t choose you. Basically, help them reach their goal and you’ll achieve yours.

3. Make your content unique

Rather than writing about the news or latest happenings like a news reporter, put your own spin on things. If the reader wanted news they’d go elsewhere. What will help attract people to you is your deeper insight into things. This isn’t info they can get elsewhere, it’s you through and through. It’s your brand.

4. Be interactive

No point putting in the effort to be blog-worthy if you’re just talking to yourself. Give your readers a chance to interact with you by encouraging comments with questions, post polls and surveys, share the results, allow them to ask you questions. Conversation is good.

5. Convert readers into subscribers

Plain and simple: ask for their email address. Converting readers into email subscribers (not RSS) is the next step towards them becoming a client. But, it’s going to happen unless you slap a subscription form onto your blog and tell them they should fill it out.

Clearly, no rocket science necessary to turn your blog into the 800 pound real estate marketing guerrilla that it should be. If anyone’s brain exploded upon learning these 5 secrets to conversion blogging it’s more likely the cause was drinking too much Mt. Dew.

So, be sure to blog with purpose and you’ll be stomping your competition in no time.

(and you can check out the video for this post over on ActiveRain)