If you want to increase the number of your website visitors that actually take action and fill in the forms on your website then you need to use these 4 magic words:
I respect your privacy.
You and I and everyone else surfing the net knows how critical it is to protect your personal data but as a Realtor, you’re probably looking to collect some of that data from your website visitors…
- an online home evaluation
- property searches
- even a simple email newsletter subscription
These 4 words reduce the anxiety felt by your visitor and address the questions that are popping up inside their head:
- how will this information be used?
- will i receive a bunch of unsolicited email?
- can i trust this person?
I respect your privacy.
If you’re looking to collect information from your visitrs (and you should be) then these 4 simple but persuasive words need to be right next to or below the form.
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Another good idea … these four words are so simple, and so necessary. Plus, I love the audio option! How smooth are you??