From the yearly archives:

2009

Offline Traffic Tips For Your Real Estate Blog, Part 5

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While reports of the demise of traditional newspapers are all over the place, the same can’t be said for many niche publications that are clearly growing. Good for you because you can use these niche channels to grow the readership of your own blog.

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Offline Traffic Tips For Your Real Estate Blog, Part 4

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Realtors are no strangers to postcards. In fact, they’re so much a staple offline marketing method I think every Realtor is issued a quota when they receive their license.
Unfortunately, no points are awarded for crappy cards. No A for effort, either, because crappy cards can hurt your brand.
You know the kind of postcard I’m [...]

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Offline Traffic Tips For Your Real Estate Blog, Part 3

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It’s not tough to believe: the United States is one of the most associated countries in the world. There’s a club for just about every one and every thing. Look hard enough and you’ll probably find one for left handed albino bowlers.
Ever considered how to use these (the clubs, not the albino bowlers) to boost [...]

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The Guerrilla Guide to Building a Compelling Real Estate Brand

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When it comes to building your brand, you’ve got to do it right. After all, nothing is as debilitating as enthusiastically building a brand only to discover it attracts all the wrong people or, worse yet, is so confusing and meaningless you’d have been better off if you had done nothing at all.
Check out this [...]

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Offline Traffic Tips For Your Real Estate Blog, Part 2

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It was a funky shirt but I wore it as a test. Across the front it read “The Top 10 Traits of a StomperAgent” and in smaller text beneath “Text stomp to 4640 to find out”.
A quirky shirt, for sure, but I was curious to see if folks would text. And folks did. What [...]

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