From the monthly archives:

December 2009

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After speaking with a few folks after they’d watched yesterday’s marketing video we got to talking about how to really use benefit driven marketing to attract more people.

I then sat down to record this video for you. In it I show you a monkey-stoopid simple method you can use to distill the ultimate benefit out of every service/product(listing) feature.

Don’t write this off as “worthless” because it’s simple and free. You can’t beat it. Watch it below…

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Do This Before Planning ANY Of Your Marketing (And Get Way Better Results)

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Sometimes video does a better job than an email which is why I recently recorded this video after a session with one of my coaching clients. The thing is, it turned out pretty damn good so I thought I’d share it with you here on the blog.
In this video I walk you through a very [...]

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What Starbucks Can Teach You About Recruiting And Empowering Your Evangelists

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Showing us they’re good for more than a vanilla latte Starbucks has provided a pretty savvy guerrilla marketing case study that activated their evangelists. Even tastier is that it’s a social media approach you can duplicate for your real estate business.

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