From the monthly archives:

June 2009

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In a recent article I published over at AgentGenius I revealed the horrors of War, Genocide, and Other Real Estate Scams. While the title was pretty sensational it opened up some great discussions on how to write compelling titles and headlines for your blog.

Since then, I’ve received a number of requests to do makeovers on peoples blog post titles. So, I decided to run a free blog post title makeover session over at AgentGenius.

Check it out and submit yours.

The Rock Star Marketing of Successful Realtors

They stand in front of thousands of raving fans that hang on their every word. Lines form at stores when their new release hits the streets. T-shirts, posters, and patches decorate their evangelists. So, what is it about these rock stars?

How do rock stars gain such a rabid following? More importantly, how can YOU harness the same marketing to become a rock star Realtor?

Read on, StomperAgent, and discover how to apply rock star marketing to real estate…

Read the full article →

Blog Post Titles Your Readers Crave

You’ve pecked away at your keyboard for hours creating what is genuinely good content for your blog but, for some reason, you’re not attracting the traffic or readership you hope for.

Chances are you’re not serving up the compelling titles – the sort your readers crave. But you will after reading this…

Read the full article →

Real Estate Marketing Advice From McDonald’s

It’s a simple bit of advice but McDonald’s – the largest and most powerful fast food chain in the world – considers it the a main ingredient to their success.

And yes, this golden secret applies to your real estate marketing.

Read the full article →

Why “Keeping In Touch” Post-Sale Isn’t The Answer

Why is it that some of the simplest and easiest methods to increase business are seldom followed by Realtors?

I’m talking about post-sale follow-up. And something more than simple recipe cards on the holidays.

To really win repeat business with post-sale follow-up means not just “keeping in touch” but helping your clients consume their new home. Let’s take a look because there’s a big difference.

Read the full article →