As a StomperAgent you’re no doubt familiar with search engine optimization and you might even have a list of keywords up to your eyeballs. That’s all fine and dandy for attracting traffic. That’s what keywords are for, right?
However, once a visitor reaches your website those keywords no longer matter… it’s time for your “clickwords” to do the heavy lifting. It’s now about conversion optimization.
See, choosing the right keywords attracts people, but choosing the right clickwords will move them through your site – and take an action.
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Many folks maintain the idea that you publish posts to your blog in order to attract visitors and business. That’s only partially true…
Your posts should not only attract, they should convert. Your blog posts should be an active part of your conversion process. Unfortunately, that’s where many fall short.
See, you’re not a blogger. You’re a Realtor who blogs. Your goal: convert business from your blog. And that means not just writing words to publish but actually leveraging all that content space to create opportunities where a visitor can convert.
In this post you’ll learn how to use a very cool Wordpress plugin to create conversion opportunities throughout your posts.
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