From the yearly archives:

2008

Why Listing Reviews are Better than Listing Descriptions

This is perhaps the most persuasive element in the sales of products, services, publications, subscriptions, anything.

In fact, it’s so powerful that companies build their sales models around this and it’s pretty darn easy to apply it to your real estate marketing – your listings and your services.

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“If your life depended on it and you were down to your last dollar…”

One of the most common questions I get from folks at live events goes something like this:

“Mark, if your life depended on it, and you were down to to your last $5000 (or whatever), what’s the most likely thing you’d do to attract business?”

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Your Email Marketing Sucks And Why Friends Don’t Care

Yes, I really did receive an email bringing up all the following points.

Mark, you’re breaking all the rules of Email Marketing 101. Your grammar sucks. Your punctuation is mondo-horrible. And what’s the deal with no capitalization?

Truth be told, it’s not the first time I’ve been called on these elements in my emails.

Now, to be fair, the person who wrote the most recent email was actually very cool about it so I thought I’d reveal… how to consistently achieve over 80% open rates and 30% click-throughs by breaking all the rules.

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Unleash The Persuasive Power of FAQ Marketing

“Professor, what’s a FAQ?”

“Why, it stands for ‘Frequently Asked Questions’ and it’s a darn powerful promotional tool for overcoming prospect objections and moving them deeper down your sales funnel.”

That being the case, why wouldn’t you use FAQs in your sales process?

Let’s take a closer look at how to unleash a persuasive FAQ on your sales process and the sort of questions you should include for answer.

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Blogging Triage (or How To Get More With Less)

Tags, Labels, and Categories are everywhere on the web and, for the most part, just add to the bloat of a social web. You’ve no doubt seen the long list of categories or tags in the sidebar of a blog – eyesore! In fact, they do more harm than good for your readers… and even for you.

Luckily, you can return from the land of link-bloat and use your categories and tags in a manner that actually helps your readers, highlights your best work, and possibly even earns you more Google juice.

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