Yes, I really did receive an email bringing up all the following points.
Mark, you’re breaking all the rules of Email Marketing 101. Your grammar sucks. Your punctuation is mondo-horrible. And what’s the deal with no capitalization?
Truth be told, it’s not the first time I’ve been called on these elements in my emails.
Now, to be fair, the person who wrote the most recent email was actually very cool about it so I thought I’d reveal… how to consistently achieve over 80% open rates and 30% click-throughs by breaking all the rules.
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