From the monthly archives:

August 2008

What’s Most Important in a Website?

What makes a website effective? Is it the blog? The prominent contact form? The pages of testimonials? Photos of listings? MLS search?

Well… nope.

While all of these are important, none are as important as this one single powerful element. This trumps all others by a longshot and it’s the one element your website absolutely must have to succeed.

Once I tell you what it is, you’re going to holler, “of course!” (you’ll also send me chocolate chip cookies if you’re really cool ;) ) But, it’s probably not what you think it is… (you should still send cookies)

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Find Valuable Keywords With A Little Help From Your Friends

One of the traps we, as marketers, need to always be on the lookout for are false assumptions. I don’t know how many times I’ve written a headline and said “yes, this is the one!” but when testing found that a different headline actually performed better.

Not only do false assumptions pop-up when writing copy but also when selecting keywords.

Here’s one way to make sure your marketing is more accurate…

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10 Other Ideas For Your Email Autoresponder

We really can’t deny the fact that social media is redfining business on the web but let’s not forget the power of our old and proven (and measurable!) friend, email.

In fact, similar to the “Punk’s Not Dead!” music movement consider this post part of the “Email’s Not Dead!” movement of online marketing. Sure, keep using social media but the due to the proven ability of email to create relationships and sales should keep it a main weapon in your marketing arsenal.

In our Email Marketing for Real Estate: A Comprehensive Guide we covered the types of emails that should be included in your drip email campaigns. With this post I want to highlight some altenative uses for your email autoresponder and drip campaigns.

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The Easiest Way To Get More Impact From Your Listing Photos

After working furiously to get the listing, creating the online presentation, optimizing and driving traffic to your single-listing website (edit) please, oh please, do not make this photo mistake. It’s simple to overlook but can do wonders for your response rates.
First off, you probably already know the critical importance of including photos on your site. [...]

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Are You Marketing To Your Prospects Hearts or Their Minds?

We tend to think of ourselves as rational, logical creatures. After all, it was out intellect that created so many of the great advances in our world. Even our schooling teaches us to use logic to solve problems and arguments.
However, in all of those advances our intellectual curiosity was driven by fundamental human emotions.
Now, Spock [...]

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