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It’s probably a good thing that the number one fear people have is of public speaking. Considering that it’s a killer tactic for building recognition, credibility, rapport, leads and, of course, traffic you should be happy that not many Realtors seize upon this.

Here are a few ways to really make this work for you…

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Offline Traffic Tips For Your Real Estate Blog, Part 5

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While reports of the demise of traditional newspapers are all over the place, the same can’t be said for many niche publications that are clearly growing. Good for you because you can use these niche channels to grow the readership of your own blog.

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Offline Traffic Tips For Your Real Estate Blog, Part 4

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Realtors are no strangers to postcards. In fact, they’re so much a staple offline marketing method I think every Realtor is issued a quota when they receive their license.
Unfortunately, no points are awarded for crappy cards. No A for effort, either, because crappy cards can hurt your brand.
You know the kind of postcard I’m [...]

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Offline Traffic Tips For Your Real Estate Blog, Part 3

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It’s not tough to believe: the United States is one of the most associated countries in the world. There’s a club for just about every one and every thing. Look hard enough and you’ll probably find one for left handed albino bowlers.
Ever considered how to use these (the clubs, not the albino bowlers) to boost [...]

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The Guerrilla Guide to Building a Compelling Real Estate Brand

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When it comes to building your brand, you’ve got to do it right. After all, nothing is as debilitating as enthusiastically building a brand only to discover it attracts all the wrong people or, worse yet, is so confusing and meaningless you’d have been better off if you had done nothing at all.
Check out this [...]

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