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What’s An Email Consumption Strategy and Why Do Savvy Agents Have One?
July 2, 2008 · Leave a Comment
Part of the Email Marketing for Real Estate Series. Do your prospects trust you? It’s an interesting question but one they definitely answer before choosing to do business with a Realtor. The challenge lies in how to build trust when, up to this point, all you may have been to them is a website and property details. Luckily, you’re a StomperAgent and know how to leverage the online tools in your arsenal… for the task of building trust and value we’ll use the strategy of consumption and your email... [Read the full story]
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How To Build A Better Brand With Email
June 29, 2008 · 1 Comment
Part of the Email Marketing for Real Estate Series. If your idea of email branding consists solely of HTML header graphics and colors then you’re neglecting the more powerful aspects of email marketing. Branding is more than colors, logos, and slogans. At it’s core, branding is how you position your relationship with others so that you achieve top-of-mind awareness whenever they think of your area of expertise. Email marketing and autoresponders allow you to automate brand building so that you rule your subscribers... [Read the full story]
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The Anatomy Of An Effective Email
June 26, 2008 · Leave a Comment
Part of the Email Marketing for Real Estate Series. Have you noticed similarities between emails that compel you to action versus all the others you send to the trash? Some emails appear to have been written and sent on the fly without a second thought. Those probably don’t live too long in your inbox. Then there are those emails that truly catch your interest or curiosity and, whatta ya know, you made the click and ended up on their landing page. Good emails aren’t just thrown together. There’s actually... [Read the full story]
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Gauging The Impact Of Real Estate Social Media
June 25, 2008 · 4 Comments
It’s a common question from both REnet advocates and old-school holdouts - how effective is this interwebby thing? That’s where CREST (Center for Real Estate and Social Technologies) comes in. More than a toothpaste brand, they’re pollsters looking to collect data on just this question so we can all try and make some sense of it. Take a moment and head over to their site and answer a brief 15 questions survey about your real estate blog. They’ll be sharing the results at REbarcamp (you’re going,... [Read the full story]
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Email Marketing for Real Estate : A Comprehensive Guide
June 25, 2008 · 2 Comments
Part of the Email Marketing for Real Estate Series. Email and autoresponders are quite possibly the most powerful tools at your disposal in online marketing. Webpages pretty much serve as the hub for your online business, but it’s your autoresponder - and it’s sequential drip of emails - that do much of the heavy lifting, especially in high-ticket purchases like real estate. But autoresponders go way beyond the “are you ready?” emails… “Two weeks ago you signed up for my Super Dooper... [Read the full story]
Recently at HomeStomper
Stomping the RealEstateRadioUSA Show
The other day I had the pleasure of being interviewed by Barry Johnson and Barry Cunningham over at RealEstateRadioUSA (thanks to Mike Lefebvre for hooking us up.) During the 30... [Click to read more]
More from the blog
The James Bond Guide To Twitter and Real Estate Marketing
How would the world’s greatest agent use Twitter? He busts out the coolest freakin gadgets while beating down the worst of the baddies (with time to spare for wooing the... [Click to read more]
The Proven Process For Converting Visitors Into Lifelong Clients
You’ve stayed up late night after night working on your keywords, you’ve written umpteen blog-posts over the past few days (keyword rich, of course), you paid careful... [Click to read more]
Bridging The Gaps: Are You Helping Prospects Become Clients?
Harrison Ford grabs a handful of dirt and tosses it across a gaping chasm. The dirt settles on what was previously a hidden bridge from one chasm wall to the other. This is a scene... [Click to read more]
The Top 5 Relationship Building Mistakes In Email Marketing
Quick, what’s your most valuable asset when it comes to online marketing? If you said your mailing list, then… your close but incorrect. It’s your relationship... [Click to read more]
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Recent Comments
- Mark Eckenrode: @Ian Marshall - way to go, ian. once you put these into play you’ll crush your competition with...
- Ian Marshall: Great Article! I am going to implement a few of these email marketing ideas! Ian
- Mike Blaney: I could not agree more with the points in your article and I may have a service that will help your...
- Mark Eckenrode: @Brad Coy - thanks, brad. i always love to get your feedback… as ninja as you are, let’s...
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There’s so much talk in the REnet about web2.0 this and social media that, one wonders how deeply the internet has impacted and evolved the traditional... [Read more]